Finestrat announces a powerful tourism promotion campaign in the interior of the Valencian Community and Spain

Finestrat announces the beginning of an important campaign to promote the town as a destination where “You have it all”. And they will do so with the celebration of various workshops in destinations in the interior of the Valencian Community, as well as regions in central Spain.

“Today we celebrate World Tourism Day,” saidMayor Juanfran Pérez Llorca. “Ideal date to thank restaurateurs and hoteliers because their work and effort have made it possible for Finestrat to reposition itself as one of the destinations in the Valencian Community with the most overnight stays and the most visits in this summer season. And we are going to thank them with the start of a new tourism promotion campaign in the interior of the Valencian Community to try to attract more tourists, and also in autonomous communities in the interior of Spain.” “This promotion is the best way to break seasonality,” added the mayor, “and also to thank the professionals of the tourism sector that Finestrat is one of the most chosen towns as a holiday destination.”

These campaigns will go ahead with the support of Turisme Comunitat Valenciana through a grant obtained by the City Council. The promotion will revolve around the message “Mediterranean attitude” and the potential of Finestrat as a destination where tourists and visitors “have it all”: La Cala beach, the shopping boulevard, mountain tourism, leisure, gastronomy, sports tourism such as hiking, trail, cycling, golf… “And we want to put the focus in a special way on our historic center, especially unique and singular. That is going to be one of the main objectives in tourism for the coming years. And where we are making a very special intervention with European Next Generation EU funds to make it more accessible and more innovative”.

In fact, at the moment the elevator to the Castell is already being executed to facilitate accessibility to the highest part of the historic center. Work is also underway on the ring that will go around the historic centre facilitating pedestrian and cyclist traffic under La Penya, as well as intelligent ornamental lighting with LED technology at key points such as La Penya, works financed with European Next Generation EU funds.

YOU CAN LISTEN TO THE MAYOR’S STATEMENTS HERE

Support from the Consell for the promotion of Finestrat

For the implementation of tourism marketing promotion actions, the Council has authorized a collaboration agreement between the City Council of Finestrat and Turisme Comunitat Valenciana for an amount of 40,000 euros.

Among the actions is the promotion of workshop days and presentations of the destination and its campaign ‘Finestrat has it all’, with the aim of showing the offer of tourist resources and services of the municipality to its potential audience, both in the Valencian Community and in other areas of the national territory.

Through this agreement, various promotional actions will also be carried out aimed at strengthening the visibility of the municipality as a tourist destination of reference on the coast of the province of Alicante. Among the actions, the creation of graphic material aimed at the deseasonalization of the destination, as well as tourist merchandising of the Finestrat brand, among others, stands out.

Balance of the 2025
Tourist SeasonIn figures, the balance of the tourist season in Finestrat is very positive, as it reached an average hotel occupancy of 90%. As for the origin of the tourists, they arrive especially from Madrid, the Valencian Community and the Basque Country, while international visitors come mainly from the United Kingdom, Poland, France and Belgium. (PRESS OFFICE.27.09.2025)

To carry out this promotional campaign, the Finestrat City Council has Next Generation European funds. Specifically, €16,437.85 of European funds for the service contract of the “Finestrat Marketing Plan”, within Action 32 of Training and quality improvement plans at destination (SICTED); and €865.15 from municipal own funds.