The summer campaign kicks off with the slogan ‘Me resbala’ to combat physical stereotypes

The regional initiative will be disseminated on social networks and seeks to value body diversity

The Regional Equality Council of the Marina Baixa has presented today its summer campaign which, with the slogan, ‘Me resbala’ aims to combat physical stereotypes and value body diversity.

The campaign, which will be disseminated mainly through social networks, has had in its presentation the representatives of the Equality Departments of the municipalities of the region, municipal technical staff and equality agents.

The Councilor for Equality of Finestrat, Mª Teresa Pérez, was present at the event along with the representation of Benidorm, La Vila Joiosa, Altea, L’Alfàs del Pi, La Nucía, Polop, as well as the Commonwealth of Social Services of the Marina Baixa.

Summer is here and I already have my complete pack! Favorite swimsuit: Done! Desire to enjoy the sun: Ready! Protection against complexes and opinions of others: Factor 100+. This is how the text of the summer campaign of the Regional Council of Equality begins, which continues to advise women that “this summer the only thing that sticks to you is the sand, because criticism… Your body is not a passing fad nor does it have to fit into any mold. Love yourself free, love yourself without filters.”

The text that already appears on social networks is accompanied by the hashtags #MeResbala, #CuerposDiversos, #VeranoSinPresiones and #BodyPositive.